Channel Attribution

Streamline and optimise your marketing campaigns to achieve better results by working with the channels that will help you attain the best results for your specific target market LSM.

Our channel attribution solution will analyse all your existing lead generation and marketing channels and thus help you see where your results originate from, and how best to optimise and maximise your marketing spend.

Particularly relevant when dealing with the lower LSM groups, that are usually more difficult to reach, and where issues such as literacy and access to computers play a pivotal role in the marketing streams you choose.  Our channel attribution solution will enable you to unpack the channels that are generating an ROI (return on investment) worthy of your continued marketing spend investment.

Our channel attribution solution will analyse your:

  • PPC - Pay Per Click
  • SEO - Search Engine Optimisation
  • AVM - Automated Voice Messaging
  • Email Marketing
  • Call Centres – Inbound and Outbound
  • SMS Marketing
  • MMS Marketing
  • Field Marketing
  • Online Channels such as Websites and Social Media Platforms like Facebook, LinkedIn, Twitter, Pinterest and more
  • Google AdWords