Data & Lead Supply Services

From B2B commercial marketing lists to consumer contact platforms, and even warm sales leads, Blue Label Data Solutions has built an opt-in database of over 14 million South African users, and a solution that will enable you to reach almost any target market, at any LSM level, to ensure the maximum response for your marketing campaign.

As strict current and looming legislation govern the collection, storage and use of data in South Africa, it is now imperative that your data is stored securely and is as current and accurate as possible.

As a strategic partner to many large corporates in South Africa, Blue Label Data Solutions, offers a holistic approach to data collection and management services, always aiming to ensure that we only implement best practice methodologies designed to reduce significantly the complexity and risks our clients face.

Blue Label Differentiators

  • Centre of Excellence D-Lists as accredited by the Direct Marketing Association of South Africa
  • A proven track record for delivering innovative data services designed to assist clients in meeting their specific objectives
  • A focused commitment to improving and innovating existing services and infrastructure to ensure we are always able to meet client needs

Consumer Data Lists

Our highly comprehensive database of opted-in consumer data is rigorously maintained by means of a sophisticated data cleansing process, and our database strictly adheres to South African legislation such as PAIA (Promotion of Access to Information Act), POPI (Protection of Personal Information Bill), and the CPA (Consumer Protection Act). In addition, we comply fully with standards as set out by the DMA.

Our established systems mean that we are able to provide innovative lead generation and record updating solutions, that give our clients the necessary tools they need to reduce the time and cost involved in lead generation and contactability.

Commercial or Business to Business (B2B) Data Lists

A leading B2B contact database of all major business decision makers in South Africa. This fully opted-in marketing database contains the company contact information paired with job titles and is the perfect tool for marketing your B2B products or services.

Segmentation and segregation criteria for this B2B list includes:

  • Type of industry
  • Level of management
  • Type of management
  • Company size (measured by the number of employees)
  • Geographic location or region
  • Gender
  • Ethnicity
  • Record update information (how recently the record was updated)
  • Company information:
    • Contact details
    • JSE listed or subsidiary of JSE listed company
    • Local or foreign owned companies