Targeted Lead Generation

If your business needs a constant supply of warm leads coming into your call centre, then Blue Label Data Solutions is on hand to help you.

Our proven B2B and consumer lead generation methodologies will help you and your team, generate the sales leads you need, in the target market LSM most suited to your offering.

Our proven track record, combined with a decade’s worth of experience, has left us armed with a toolbox full of ways to assist you and your business generate the necessary leads to keep closing sales and improve on your bottom line.

Depending on your needs, and the LSM target market you’re looking to reach, we’ll employ a variety of platforms and methodologies ranging from websites to SMS, email or even snail mail, and send any leads generated directly to your call centre to call back and close. What’s more, you only pay for the actual leads generated, so all the risk lies with us.

When compared to the 1% return you’ll see from cold calling and other traditional marketing methods, hot or targeted lead generation offers a fantastic conversion rate – around 10 to 20%.  In addition, contactability is in the region of 80% for all generated leads.

Our experienced and knowledgeable lead generation experts are available to advise you on the most effective method of connecting with your target market LSM, using:

  • The best and most appropriate messaging and content
  • A strong call to action for your particular product
  • The best delivery channel for your LSM and product, be it email, SMS, MMS, postal or call centre

What’s more, we’ll make extensive use of our database to profile the best potential clients for you, matching them closely to your product or service offering, ensuring that you get the maximum possible return on your marketing spend.

Please note: Blue Label Data Solutions is a member of the Direct Marketing Association (DMA), and all our campaigns are run in accordance with the DMA’s code of practice. Visit www.dmasa.org to view the codes of practice and learn about how the National Opt Out Register works.