For dynamic cellular and mobile marketing, little is as compelling as our bulk MMS advertising.
Blue Label Data Solutions' MMS platform, is optimised to sync across multiple cell phones, smart or otherwise. It is a powerful, cost-effective way to reach lower and higher LSM target markets without the need of an active Internet connection, thereby enabling you to bring an interactive, rich media experience to even the lower LSM target markets.
MMS, with picture and sound, has all the advantages of radio and television at a fraction of the cost. Additionally, the medium enables you to overcome obstacles traditionally attributed to digital media and lower target market LSM groups, namely; illiteracy and access to technology.
The addition of music and colour can be just the breakthrough your product or service needs to make a significant difference to your bottom line performance. As the final rendering of a MMS message requires much less detail and quality than a conventional television or radio advert, it is significantly cheaper to produce.
According to current South African legislation, and the DMA (Direct Marketing Association) and WASPA (Wireless Application Service Provider’s Association) codes of conduct, each SMS must contain an option to opt out of the contact list or campaign, usually worded as: Reply STOP to opt out.
Other legislation, such as the CPA (Consumer Protection Act), PAIA (Promotion of Access to Information Act) and POPI (Protection of Personal Information Bill), govern certain elements of SMS marketing, such as delivery times, data and contact list usage and more.
Blue Label Data Solutions adheres strictly to all governing body regulations, codes of conduct and legislation governing the application of databases, contact lists and bulk SMS advertising.
To learn more about the Direct Marketing Organisation (DMA) please visit www.dmasa.org
To learn more about the Protection of Personal Information Bill (POPI), please visit www.saprivacylaw.co.za