Marketing Messaging Personalisation

One of the key advantages digital marketing delivery media have over traditional, above the line (ATL), advertising methods, is the ability to personalise messaging to each user, with little or no effort on your part.

Blue Label Data Solutions built-in personalised messaging capabilities means that you can ensure that each and every one of your recipients knows that the message is intended for them, and only them.

You simply provide us with a Microsoft Excel spreadsheet with personalised data fields, and we’ll ensure each message contains the personalised information you want to include, such as:

  • Name
  • Surname
  • Any date
  • Any time
  • Amount Owed
  • Balance
  • Any information you want that is text or number based

Marketing message personalisation is perfect for marketing, event invitations and reminders, debt collection or payment due reminders, promotions, special offers and even loyalty discount coupons.